We are dedicated to becoming a champion for change in our industry and

Ever New Conscious holds us accountable to our commitments, while

empowering you to make better shopping choices.

 

Using responsible fibres that have a lower environmental impact is one of our main strategies

to reduce our overall footprint on the Earth.

SUSTAINABLE COTTON


Ever New is a proud member of
Better Cotton. By choosing our cotton
products, you are supporting our
investment in Better Cotton's mission.

Products are sourced via a system of
mass balance and therefore may not
contain Better Cotton.

RECYCLED POLYESTER


Recycled polyester reuses existing plastic
material and requires less energy to
produce. It keeps plastic from polluting
our environment.

CELLULOSE


Cellulose fabrics are made from plant-
based materials such as viscose, rayon,
modal and lyocell. We are dedicated to
increasing our use of cellulose that
doesn't come from ancient or
endangered forests.

VEGAN


Products that have Vegan Trademark
labelling are completely free of animal
products, by-products or derivatives. This
means they are registered with The Vegan
Society.

We define an item as 'Conscious' when it is made using at least 30% responsible fibres or

produced using responsible processes that reduce damage to the planet.

 

Some of our favourite responsible fibres include:

Better Cotton™

Tencel™ Loycell

TENCEL™ Modal

LENZING™ ECOVERO™

Livaeco by Birla Celluose™

GRS certified Polyester

Learn more about our responsible fibres and how we are tracking on our

sustainability journey here.

Learn more about our responsible fibres

and how we are tracking on our

sustainability journey here.