We are dedicated to becoming a champion for change in our industry and Ever New Conscious holds us accountable
to our commitments, while empowering you to make better shopping choices.
We are committed to increasing our use of responsible fibres, which have a lower environmental impact compared to traditional fibres.
We are dedicated to becoming a champion for change in our industry and Ever New Conscious holds us accountable to our commitments,
while empowering you to make better shopping choices.
We are committed to increasing our use of
responsible fibres, which have a lower environmental impact compared to traditional fibres.
NATURAL FIBRES
More Sustainable Cotton
Loved for its soft, breathable, and durable properties, cotton is the most widely produced natural fibre in the world. More sustainable cotton is grown or produced in a way that reduces the environmental impact compared to conventional processes.
Better Cotton
Ever New is a proud member of Better Cotton™. Better Cotton’s mission is to help cotton communities survive and thrive, while protecting and restoring the environment. Better Cotton trains farmers to use water efficiently, care for soil health and natural habitats, reduce the use of the most harmful chemicals, and respect workers’ rights and wellbeing.
Linen
Linen originates from the flax seed plant, often grown in Europe. The flax seed plant requires minimal fertilizers and pesticides to grow, and as such is often considered a preferred
natural fibre. A comfortable, airy fabric, linen is known for its breathable nature and luxe look. At Ever New we love linen, and we reach for it often through the warmer months of spring and summer.
Ramie
Ramie originates from the nettle plant. Often compared to linen, ramie is a natural fibre with premium appeal. Naturally breathable and with a lustrous finish, this fibre is quickly becoming a favourite at Ever New.
More Sustainable Cotton
Loved for its soft, breathable, and durable properties, cotton is the most widely produced natural fibre in the world. More sustainable cotton is grown or produced in a way that reduces the environmental impact compared to conventional processes.
Better Cotton
Ever New is a proud member of Better Cotton™. Better Cotton’s mission is to help cotton communities survive and thrive, while protecting and restoring the environment. Better Cotton trains farmers to use water efficiently, care for soil health and natural habitats, reduce the use of the most
harmful chemicals, and respect workers’ rights and wellbeing.
Linen
Linen originates from the flax seed plant, often grown in Europe. The flax seed plant requires minimal fertilizers and pesticides to grow, and as such is often considered a preferred
natural fibre.
A comfortable, airy fabric, linen is known for its breathable nature and luxe look. At Ever New we love linen, and we reach for it often through the warmer months of spring and summer.
Ramie
Ramie originates from the nettle plant. Often compared to linen, ramie is a natural fibre with premium appeal. Naturally breathable and with a lustrous finish, this fibre is quickly becoming a favourite at Ever New.
Polyester is a synthetic fibre, derived from non-renewable sources. When washed, polyester can shed microplastics into our oceans, damaging our marine life. Polyester is light, strong, and durable. Our preference is to use recycled polyester wherever possible.
Recycled polyester is derived from existing plastic material such as water bottles and textile waste, which helps to reduce the reliance on raw materials and non-renewable sources. Forever New purchases recycled materials from suppliers certified through the Global Recycled Standard, however recycled polyester can also shed microplastics.
One solution to this, is the Guppyfriend, a laundry bag that protects garments and filters microplastic fibers from synthetic textiles while they’re in the wash. Using this bag can help
reduce the number of microplastics that end up in our oceans.
Polyester is a synthetic fibre, derived from non-renewable sources. When washed, polyester can shed microplastics into our oceans, damaging our marine life. Polyester is light, strong, and durable. Our preference is to use recycled polyester wherever possible.
Recycled polyester is derived from existing plastic material such as water bottles and textile waste, which helps to reduce the reliance on raw materials and non-renewable sources. Forever New purchases recycled materials from suppliers certified through the Global Recycled Standard, however recycled polyester can also shed microplastics.
One solution to this, is the Guppyfriend, a laundry bag that protects garments and filters microplastic fibers from synthetic textiles while they’re in the wash. Using this bag can help
reduce the number of microplastics that end up in our oceans.
Recycled metals are similar to our recycled fibres, in that they reduce reliance on virgin materials. Using reclaimed metals means waste that might end up in landfill is given a new life. You can find recycled metal in some of our jewellery and these items are certified to the Responsible Claim Standard (RCS).
Recycled metals are similar to our recycled fibres, in that they reduce reliance on virgin materials. Using reclaimed metals means waste that might end up in landfill is given a new life. You can find recycled metal in some of our jewellery and these items are certified to the Responsible Claim Standard (RCS).
Select sunglasses in our Accessories range are made using a recycled plastic material called polycarbonate. Stronger and lighter than other types of plastic, this material is resilient to impact and is commonly used to make frames for optical glasses and sunglasses. Post-consumer polycarbonate is recycled into new items, which reduces reliance on raw materials and non-renewable sources.
Select sunglasses in our Accessories range are made using a recycled plastic material called polycarbonate. Stronger and lighter than other types of plastic, this material is resilient to impact and is commonly used to make frames for optical glasses and sunglasses. Post-consumer polycarbonate is recycled into new items, which reduces reliance on raw materials and non-renewable sources.
CELLULOSE
Cellulose fibres start their life as wood pulp, which then gets dissolved in a solvent and processed into the cellulosic fibres we make garments with. The most common of these fibres, most of
which you’ll find in your wardrobe, are viscose, rayon, modal and lyocell.
Each is produced with a slightly different method, but the common thread is that all the methods used require chemicals and energy.
So, you can say that the environmental concern here is two-fold; this fibre requires wood as its source, and its methods of production are considered chemical and energy intensive.
Responsibly Sourced Cellulose
Ever New is a signatory to the CanopyStyle pledge to protect the world's forests through our paper, packaging, and fabric choices. Learn more about our commitment
here.
Ever New does not knowingly source cellulosic fibres from ancient or endangered forests.
Our responsible viscose is sourced through independent third-party organisations. The raw material is sourced from controlled and sustainable forests. This means the raw materials are not
coming from ancient or endangered forests which in turn means we do not contribute to illegal logging.
Ever New uses LENZING™ ECOVERO™, Livaeco by Birla Cellulose™ and FSC® Viscose. These branded viscose fibres also meet high environmental standards at all stages, from sourcing to
production. Known for its comfortable feel and beautiful drape, viscose is one of our favourite fibres.
Known for its soft hand-feel and flattering drape, Ever New sources branded lyocell through Lenzing. This means that the wood is sourced from sustainably managed forests. TENCELâ„¢ Lyocell
fibres are created in a responsible, closed loop production process with high resource efficiency and low environmental impact; they are first turned into wood pulp, and then into cellulosic
fibres.
Modal
Branded modal fibres sourced through Lenzing come from sustainably managed forests. Known for its long-lasting softness, our modal garments have a silky feel and are soft to the touch. Like
the branded lyocell, TENCELâ„¢ Modal is produced in a closed loop production process.
Cellulose fibres start their life as wood pulp, which then gets dissolved in a solvent and processed into the cellulosic fibres we make garments with. The most common of these fibres, most of
which you’ll find in your wardrobe, are viscose, rayon, modal and lyocell.
Each is produced with a slightly different method, but the common thread is that all the methods used require
chemicals and energy.
So, you can say that the environmental concern here is two-fold; this fibre requires wood as its source, and its methods of production are considered chemical and energy intensive.
Responsibly Sourced Cellulose
Ever New is a signatory to the CanopyStyle pledge to protect the world's forests through our paper, packaging, and fabric choices. Learn more about our commitment
here. Ever New does not knowingly source cellulosic fibres from ancient or endangered forests.
Viscose
Our responsible viscose is sourced through independent third-party organisations. The raw material is sourced from controlled and sustainable forests. This means the raw materials are not
coming from ancient or endangered forests which in turn means we do not contribute to illegal logging.
Ever New uses LENZING™ ECOVERO™, Livaeco by Birla Cellulose™ and FSC® Viscose. These branded viscose fibres also meet high environmental standards at all stages, from sourcing to
production. Known for its comfortable feel and beautiful drape, viscose is one of our favourite fibres.
Lyocell
Known for its soft hand-feel and flattering drape, Ever New sources branded lyocell through Lenzing. This means that the wood is sourced from sustainably managed forests. TENCELâ„¢ Lyocell
fibres are created in a responsible, closed loop production process with high resource efficiency and low environmental impact; they are first turned into wood pulp, and then into cellulosic fibres.
Modal
Branded modal fibres sourced through Lenzing come from sustainably managed forests. Known for its long-lasting softness, our modal garments have a silky feel and are soft to the touch. Like
the branded lyocell, TENCELâ„¢ Modal is produced in a closed loop production process.
VEGAN
Products that have Vegan Trademark labelling are completely free of animal products, by-products or derivatives. This means they are registered with The Vegan Society.
Products that have the Vegan Trademark labelling are completely free of animal
products, by-products or derivatives. This means they are registered with The Vegan
Society.
We define an item as 'Conscious' when it is made using at least 30% responsible fibres or
produced using responsible processes that reduce damage to the planet.
Some of our favourite responsible fibres include:
Better Cotton™
Tencel™ Loycell
TENCEL™ Modal
LENZING™ ECOVERO™
Livaeco by Birla Celluose™
GRS certified Polyester
