Ever New Conscious is our contribution to help build a

better fashion industry. We understand that fashion should

be accessible but not at the cost of damaging our planet.

Ever New Conscious is our contribution

to help build a better fashion industry. We

understand that fashion should be

accessible but not at the cost of damaging

our planet.

Our Goal

80% of our garments will be Conscious by 2022.

Our product is Conscious if it contains at least 30% responsible

fibres or produced with responsible processes. 

We define a responsible fibre or process as one that has a

lower environmental impact than the traditional option.

80% of our garments will be.

Conscious by 2022.

Our product is Conscious if it contains

at least 30% responsible fibres or

produced with responsible processes. 

We define a responsible fibre or process

as one that has a lower environmental

impact than the traditional option.

Our Pillars

Our five pillars of change will guide us to a future where fashion makes

meaningful contributions to our industry, culture, communities and

environment.

Our five pillars of change will

guide us to a future where fashion makes

meaningful contributions to our industry,

culture, communities and environment.