A brand founded in Melbourne in 2006, Forever New quickly became one of Australia’s fastest-growing retailers. We now trade in over six countries with more than 300 retail stores with Ever New being our brand presence in the American and Canadian markets. We're known for our effortlessly wearable and timeless collections that celebrate modern femininity.
While we’re a global brand, behind the scenes we’re a collective of close friends: fashion enthusiasts, designers and in-store experts, who work non-stop to help our customers embrace and elevate their own personal style.
Each collection is designed in Australia with a unique blend of seasonal trends, feminine silhouettes and of the moment detailing, giving you the confidence to feel beautiful in every moment.