We are dedicated to becoming a champion for change in our industry and Ever New Conscious holds us accountable to our commitments, while empowering you to make better shopping choices. We are committed to increasing our use of responsible fibers, which have a lower environmental impact compared to traditional fibers.
Natural Fibers
We love using cotton for staple pieces
More Sustainable Cotton
Loved for its soft, breathable, and durable properties, cotton is the most widely produced natural fiber in the world. More sustainable cotton is grown or produced in a way that reduces the environmental impact compared to conventional processes.
BETTER COTTON
Ever New is a proud member of Better Cotton™. Better Cotton's mission is to help cotton communities survive and thrive, while protecting and restoring the environment. Better Cotton trains farmers to use water efficiently, care for soil health and natural habitats, reduce the use of the most harmful chemicals, and respect workers' rights and wellbeing.
LINEN
Linen originates from the flax seed plant, often grown in Europe. The flax seed plant requires minimal fertilizers and pesticides to grow, and as such is often considered a preferred natural fibre. A comfortable, airy fabric, linen is known for its breathable nature and luxe look. At Ever New we love linen, and we reach for it often through the warmer months of spring and summer.
RAMIE
Ramie originates from the nettle plant. Often compared to linen, ramie is a natural fiber with premium appeal. Naturally breathable and with a lustrous finish, this fiber is quickly becoming a favorite at Ever New.
Recycled Materials
Find recycled polyester in our dresses & coats
POLYESTER
Polyester is a lightweight, strong, and durable synthetic fibre, derived from non-renewable sources. When washed, polyester can shed microplastics into our oceans, damaging our marine life. Our preference is to use recycled polyester wherever possible.
RECYCLED METAL
Recycled metals are similar to our recycled fibres, in that they reduce reliance on virgin materials. Using reclaimed metals means waste that might end up in landfill is given a new life. You can find recycled metal in some of our jewellery and these items are certified to the Recycled Claim Standard (RCS).
RECYCLED POLYESTER
Recycled polyester is derived from existing plastic material such as water bottles and textile waste, which helps to reduce the reliance on raw materials and non-renewable sources. Forever New purchases recycled materials from suppliers certified through the Global Recycled Standard, however recycled polyester can also shed microplastics.
One solution to this, is the Guppyfriend, a laundry bag that protects garments and filters microplastic fibers from synthetic textiles while they’re in the wash. Using this bag can help reduce the number of microplastics that end up in our oceans.
RECYCLED PLASTIC
Select sunglasses in our Accessories range are made using a recycled plastic material called polycarbonate. Stronger and lighter than other types of plastic, this material is resilient to impact and is commonly used to make frames for optical glasses and sunglasses. Post-consumer polycarbonate is recycled into new items, which reduces reliance on raw materials and non-renewable sources.
Cellulose
Cellulose fibres start their life as wood pulp, which then gets dissolved in a solvent and processed into the cellulosic fibres we make garments with. The most common of these fibres, most of which you’ll find in your wardrobe, are viscose, rayon, modal and lyocell.
Each is produced with a slightly different method, but the common thread is that all the methods used require chemicals and energy. So, you can say that the environmental concern here is two-fold; this fibre requires wood as its source, and its methods of production are considered chemical and energy intensive.
RESPONSIBLY SOURCE CELLULOSE
Cellulose fibres start their life as wood pulp, which then gets dissolved in a solvent and processed into the cellulosic fibres we make garments with. The most common of these fibres, most of which you’ll find in your wardrobe, are viscose, rayon, modal and lyocell.
Each is produced with a slightly different method, but the common thread is that all the methods used require chemicals and energy. So, you can say that the environmental concern here is two-fold; this fibre requires wood as its source, and its methods of production are considered chemical and energy intensive.
Lyocell
Known for its soft hand-feel and flattering drape, Ever New sources branded lyocell through Lenzing. This means that the wood is sourced from sustainably managed forests. TENCEL™ Lyocell fibres are created in a responsible, closed loop production process with high resource efficiency and low environmental impact; they are first turned into wood pulp, and then into cellulosic fibres.
Modal
Branded modal fibres sourced through Lenzing come from sustainably managed forests. Known for its long-lasting softness, our modal garments have a silky feel and are soft to the touch. Like the branded lyocell, TENCEL™ Modal is produced in a closed loop production process.
Viscose
Our responsible viscose is sourced through independent third-party organisations. The raw material is sourced from controlled and sustainable forests. This means the raw materials are not coming from ancient or endangered forests which in turn means we do not contribute to illegal logging. Ever New uses LENZING™ ECOVERO™, Livaeco by Birla Cellulose™ and FSC® Viscose. These branded viscose fibres also meet high environmental standards at all stages, from sourcing to production. Known for its comfortable feel and beautiful drape, viscose is one of our favourite fibres.
vegan
Products that have Vegan Trademark labelling are completely free of animal products, by-products or derivatives. This means they are registered with The Vegan Society.
Leather
How does leather fit into our responsible fibres category?
Traditional leather manufacturing and tanning is a chemically dependent process, which can pollute the environment and can put workers at risk.
Forever New requires all genuine leather and suede to be sourced from Leather Working Group (LWG) certified tanneries. LWG certified tanneries must adhere to strict standards for environmental performance, traceability, chemical management, and social responsibility. To learn more about LWG and their work, click here